AT&T just unveiled the new pricing for their Mobile Share Value Plans. The new rates of shared data will only apply to those signing up for AT&T Next, purchasing a full price device, or bringing over their own smartphones. The plan will cost $100 monthly + $15 per device for up to 10 devices on any plan over 10GB.
An example is a family of 4 with 10GB or more of shared data paying $100 + (4*$15) = $160 a month.
Why 10GB? A representative of AT&T claims, "...the sweet spot in terms of what families are likely looking for."
Each package will include both unlimited Text and Talk, the only variables being the number of shared data needed, the number of smartphones on the plan, and the cost of those smartphones. The new plan comes in the wake of aggressive action by rival T-Mobile and its "
Uncarrier 4.0".
AT&T has made sure to provide a graph outlining how their new plan compares to their three major rivals:
***Note the small
Unlimited text under Sprint and T-Mobile
For those of you wondering, the plan brings the price of each additional smartphone down from $40 to $15 for any Next plan over 10GB and from $40 to $25 on anything under. One thing to take in to account is that the savings will be diluted by the required ~$20-$30 monthly smartphone payments. AT&T has also provided a graph outlining all available plans and their reflective rates.
All photos taken from: http://www.att.com/shop/wireless/data-plans.html#fbid=HXguwIwM9v3
So is it a good deal? Yes and no. If you have already bought in to AT&T's Next Program then there is some relief to be had. If you plan on using your own phone and purchasing future phones at full price then you will certainly save money. However, if you are still stuck with AT&T's 2 year agreements, you will continue to pay $40 for each additional smartphone per month.
This might provide the push for those considering between AT&T or Verizon who want the ability to upgrade their phones more frequently than every two years.
Only time will tell whether Verizon will also start feeling the pressures of competition and reduce their inflated prices.